Ubersuggest In-Depth Review: Pros and Cons

This is going to be an in-depth review of Ubersuggest. I personally have used the product for some time and I’m going to share my personal experience overall. I’m going to very transparent and share all of the benefits and drawbacks of Ubersuggest. Feel free to leave a comment with your experience with Ubersuggest.

Ubersuggest, an essential keyword research tool

What is Ubersuggest?

Ubersuggest is a keyword tool that helps online businesses that are trying to rank on search engines like Google, YouTube or Amazon. It’s primarily used for SEO on Google. Ubersuggest has a free chrome extension, but this review will be based on the paid Ubersuggest app (app.neilpatel.com).

Ubersuggest can help businesses get an understanding of how the volume of searches for the keywords they are trying to rank for. Additionally, Ubersuggest provides insights into how competitive keywords are and what keywords competitors are ranking for.

It’s one of the most popular SEO tools on the market and many businesses use it to run their websites. This review will cover its features, pros and cons, pricing and how it can be used to bring value to businesses.

How do I use it?

I use Ubersuggest mainly for SEO purposes for this blog. I’ve been using it for a while and it’s worked pretty well for me.

When I evaluate a tool, I look mainly at the ROI. Can I at least make back what I spent on it after using it for my blog? If not, it’s not worth it.

There’s no point of having fancy features if it’s not driving real business metrics for you.

In my case, Ubersuggest helps me write about topics for my blog that get search traffic with low competition. I even used Ubersuggest to write a review about Ubersuggest.

As long as I’m writing blog topics, I’ll need a tool to help me with SEO. Currently, I’m using Ubersuggest because it’s the most cost-effective option for me.

How does it work?

The Ubersuggest app is pretty straight forward. You can access it by going to app.neilpatel.com.

Once you have signed up and got into the app, you can do several things.

You can start by entering a keyword into the search bar and Ubersuggest will show you search volume, competition, CPC and more.

You can also enter a competitor’s site in and see what keywords they are ranking for. This can help improve your content strategy dramatically.

The Ubersuggest app also allows you to create a project (track your website). This will help you see exactly how using Ubersuggest will help your organic traffic. Let’s cover the features of the app in-depth below.


Keyword Analyzer

The Keyword Analyzer is where you go to get insight on specific keywords in Ubersuggest. There are three main functions within Keyword Analyzer. The functions are:

  • Keyword Overview: Keyword Overview is the main dashboard for Keyword Analyzer. This is where you will go to search specific keywords and get data. Some of the data you can see from Keyword Overview include search volume, SEO difficulty, paid difficulty and cost per click.
  • Keyword Ideas: In the Keyword Ideas section, you will get all the similar keywords to your primary keyword. These similar keywords can be used to create similar content to your primary keyword and attract the same audience.
  • Content Ideas: Content Ideas is where Ubersuggest will recommend what type of content you should write. This area will show you similar articles that have been written on your target keyword. Seeing similar articles will help you brainstorm what you should write.
Example of Keyword Analyzer:

Let’s throw all of the keyword functions above in an example. The example I will be using is for the term Ubersuggest. When I search for the term Ubersuggest this is what I get in Keyword Analyzer:

As you can see, the traffic for the term Ubersuggest is very high. Since many people are publishing content around Ubersuggest, the SEO difficulty is medium.

SEO difficulty is just a ranking from 1-100; the higher the number the more difficult it is to rank for. If you’re looking to write content that ranks, look for keywords that have lower difficulties.

If you scroll down after you search for the keyword, you should see the following table:

This will show you all the variations of the keywords and different data points. What you should focus is on the keyword and the search difficulty (SD) column. Search difficulty indicates how hard it is to rank for that particular keyword.

In my case, I’m writing an Ubersuggest review. You can see the search difficulty is 20, meaning it’s relatively easy to rank for. Now, I can write a blog post (this one) and have a pretty good chance of ranking on Google.

It’s important to note that it will take 8-9 months for a typical blog post to reach its full viewership, so don’t be discouraged if you’re not seeing results within the first few months.

Competitive Analysis:

Competitive Analysis is one of the best tools for SEO. It allows you to see exactly what keywords competitors are ranking for and which pages are driving the most traffic to their website. It’s also a cost-effective HubSpot alternative.

Competitive Analysis is crucial to do because it lets you get a good idea of how sites are getting organic traffic. You can put in any of your local competitors and see what they rank for. If you produce better content for the same keywords, you can take some of their traffic and audience.

There are three main functions you can do under competitive analysis:

  • Traffic overview
  • Keywords by traffic
  • Top pages by traffic

Traffic overview: Traffic overview gives you a bird’s eye view of the total traffic of another site. With traffic overview, you can see how many organic keywords a site has, their organic traffic, backlinks, domain authority and more.

Once you scroll down, you can see a graph of their organic search growth over the past year.

At the bottom of the page, you can see the top pages on the site along with any social media that was used to promote that page. It looks like this:

Keywords by traffic:

Keywords by traffic is an invaluable tool for SEO. It shows exactly which keywords a site is ranking for and the estimated traffic they get from that keyword.

For this feature, let’s use Salesforce.com as an example. Salesforce is very well-known for it’s CRM and sales platform for businesses. It often competes with other businesses on keywords like CRM, sales, etc. This is what you will see when you do keywords by traffic on Salesforce.com

They rank #1 for both the terms “sales” and “crm”. These two keywords alone are bringing over 100,000 visitors to their site each month.

This is a huge win for Salesforce because they are attracting their core customer base without having to spend any money on ads.

For your particular business, your keywords might be “IT services Cincinnati”. Getting a few thousand visitors per month organically to an IT service business can literally double or triple their customer base.

You can use keywords by traffic to see which keywords your competitors are ranking for and learn how you can outrank them and bring organic customers to your business.

Top pages by traffic:

Top pages by traffic is a great tool to see which pages are driving the traffic to a site. In the majority of websites, there are maybe 10 blog posts that drive the majority of traffic to the site.

If you publish 100 blog posts in a year, there will be a few of those blogs that will bring the lion’s share of organic views to your site. Top pages by traffic allows you to see which pages sites are ranking for and how hard it would be for you to rank for those same pages.

Let’s keep using the Salesforce.com example to illustrate how top pages by traffic works.

As you can see above, these are the top 5 pages that bring in most of Salesforce’s traffic. 4 out of the 5 are Salesforce pages like their home page, career page and a feature page.

The one blog post in their top 5 pages is targeting their key customer base. Their “What is CRM” blog post is a gold mine that is bringing in over 600,000 visitors per month to their website. The crazy part is this is done with no social media sharing or ads, it’s completely organic traffic from Google.

A Salesforce competitor can look at that specific blog and see how they can produce a better piece of content to outrank Salesforce. If you’re a small business the chances of you outranking Salesforce are slim to none. What you can do is target smaller keywords with less competition and use that to build the foundation for your organic traffic.

SEO Explorer

The last main feature on Ubersuggest is the SEO Explorer. The SEO Explorer gives you a complete outlook on how your website’s SEO is performing.

To illustrate how SEO Explorer works, let’s use my blog as an example. This will probably be closer to what you will see if your site is relatively new.

My blog is just over 3 months old with about 40 blog posts. Your SEO Explorer results will vary based on how old your site is and how much content you have. Here’s what came up when I put in my blog into SEO Explorer.

The first few things you will see is on-page SEO, organic monthly traffic, amount of organic keywords I’m ranking for and the amount of backlinks.

On-page SEO is just factors that will influence how your SEO performs. If you click on it, Ubersuggest will give you a list of SEO issues you need to fix. Here’s what Ubersuggest said about mine:

Organic monthly traffic is how much people are coming to your site organically from Google. If you use Pinterest, Facebook or other social media to drive traffic to your site, it will not show up on here.



The cost of Ubersuggest is probably the best benefit. It’s a great tool that gives you 95% of all the SEO tools you need at a great price. I’m currently on the individual plan for $29/month and I’m very satisficed with the value I get at that price.

I plan on using other tools in the future, but Ubersuggest is working perfectly for me now at my budget.


Ubersuggest is very easy to use and it’s kind of like Google for SEO. Whenever I have a thought of a keyword come to my mind, I just do a quick search on Ubersuggest and that gives me some data.

Additionally, if I see a cool website, I can use Ubersuggest to get an estimate of how much traffic that site is getting.

The dashboard on Ubersuggest is nice and it’s very easy to navigate between pages on Ubersuggest.


Advanced features: Ubersuggest doesn’t have as much as advanced SEO tools in comparison to its competitors. As a relatively new blogger myself, that doesn’t matter because Ubersuggest meets my current needs. For more established bloggers, I can see where Ubersuggest can fall short in comparison to Ahrefs and similar tools.

Loading: On the main pages of Ubersuggest, it takes a few seconds to load (5-10 seconds) when you search for something. This is pretty minor in my opinion, but I can see how it can get annoying after a while.

If you compare the loading time of Ubersuggest with other tools, the difference is very clear.

Plans and pricing:

There are a variety of plans and pricing that work for individuals, agencies and big enterprises. Plans and pricing vary depending on whether you are looking for a monthly subscription or a lifetime membership. This is one of the best parts of Ubersuggest because you have the option to pay one time and use Ubersuggest forever.

The different monthly plans include:

The individual plan

The individual plan is the plan I’m currently on. It costs $29 per month or $290 for a lifetime membership. It’s best for individuals and small teams that manage a few sites. With the individual plan, you can do most of what the other plans can do. It’s just more limited.

For example, the individual plan allows you to manage up to 3 websites, while other plans allow you to manage more.

This is honestly a bargain because any other SEO tool will require you to pay close to $100 per month.

The Business plan:

The Business plan is slightly more expensive and it’s best for businesses with multiple growing websites. It costs $49 per month or $490 for a lifetime membership. In addition to all the benefits of the individual plan, you get more abilities in terms of sites managed, reports per day and site auditing.

Under the Business plan, up to 5,000 pages can be crawled on your site, 300 reports per day can be generated and up to 7 websites can be managed.


The Enterprise/Agency plan is the final plan offering on Ubersuggest. It costs $99/month or $990 for a lifetime membership. Under this plan, you can use the Ubersuggest to its maximum capacities. Some of the capacity provided by Ubersuggest under the Enterprise/Agency plan include:

  • Managing 8+ websites
  • Up to 900 reports per day
  • 15 project capacity
  • 10,000 pages crawled per report
  • up to 100,000 keyword suggestions and more

With this plan, businesses can have the full range of SEO tools at their disposal. This plan is best-suited for businesses managing many websites and many teams.

Final thoughts

Ubersuggest is probably one of the best SEO tools for new bloggers or businesses that are new to SEO. The number 1 reason why I’m a fan of Ubersuggest is because of pricing.

When you’re new to content marketing and SEO, it can be very tempting to buy costly SEO tools. The truth is that if you use a $30 tool or $300 tool, nothing guarantees success. Even if other tools are better than Ubersuggest, as  long as Ubersuggest can fulfill your basic needs for finding good topics to write about, that’s all that matters.

Once you actually get an ROI from Ubersuggest, you can invest in other SEO tools and see what works. In the first year of publishing blogs, your focus should be on writing quality content. Ubersuggest allows you gather a handful of good topics and that’s all you need. Make a list of topics and write good content around those.

After doing this for a year, your content should be ranking and generating some revenue. You can reinvest those earnings to get better tools or publish more content.

Hope you have enjoyed this review of Ubersuggest, please leave any thoughts in the comments below.

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