Freelance Writer For Hire: What you should know before you hire a writer

ByAli

If you’re looking for a high-quality and experienced freelance writer for hire, you’ve come to the right place. You have probably run into this post by finding me on Google when you searched for terms relating to hire freelance writers. If I can rank content for my own business, I can do the same for yours.

My name is Ali and I’m a freelance writer. I’ve been writing about IT services for just over 3 years, so I’ve come across most relationships between freelance writers and businesses. In this blog post, I’ll tell you exactly what you need to know before hiring a writer for your business and what ROI you can get from hiring the right writer.

Google's 200 Ranking Factors: The Complete List (2021)

The ROI of content marketing

If there’s anything you can take from this post, it’s this section here. Many decision makers within business don’t truly understand the ROI of content marketing and how long it takes to see the ROI. To comprehend the ROI, you will need to thoroughly understand several things:

  • SEO
  • Writing high quality content
  • Timeline of ROI

SEO

Hate to admit it, but writing content and publishing alone will literally do nothing. If I publish this blog post without knowing anything about how blogs rank on Google, I’m basically hoping it works.

It took me years to truly understand how SEO works. When I started freelance writing, I still didn’t know why I was paid to write. As long as the customer paid me, I had no complaints.

It wasn’t until COVID hit and many clients lost their budget that I really questioned what I was doing. Turns out that the majority of content I wrote for clients were not ranking on Google. The clients simply just published content because they had “a budget for content”.

I went down the internet rabbit hole for months and learned how SEO truly worked. Let me show you how I did the SEO for this article.

SEO Example:

For SEO, there are many tools you can use. I use a tool called Ubersuggest, it’s $29/month and it works well for my blog. There’s a 7-day free trial, so you can check that out here.

I hopped on Ubersuggest and search up the keywords relevant for this post. This included terms like “hire freelance writer” and “freelance writer for hire”.  I did the search and here’s what I got:

As you can see, there’s nearly 600 people who search to hire freelance writers each month. The next metric is the SEO difficulty. This is a score from 0-100 that indicates how easy it is to rank for this term. The lower the number the better. I often try to stay under 35 since my site is relatively new.

Ubersuggest also shows the estimated traffic break down between the top sites for the term. It looks like this:

As you can see the first few sites have a high domain authority and they take the lion’s share of views. In order for me to outrank them, I’d have to produce content that is much longer and much better quality.

Since Upwork has a domain rating of 91, the chances of me outranking them is very slim. I can outrank other writers that are getting some traffic if I have better content.

Assuming this post ages well, I can get within the top 5 and get maybe 50 views per month. These are 50 interested prospects landing on my site and if I can convert maybe 2-3%, I can land two very high-quality clients each month. By the end of next year alone, I can have a dozen clients that I choose to work with. This shows what content marketing can really do.